Alex Osterwalder, entrepreneur, “Business Model Generation” author and creator of the Business Model Canvas, discusses how enterprise architects can contribute to business models. He suggests that there needs to be a bridge between Enterprise Architecture and the highest strategic level of business, bringing strategic and implementation concepts together.
Merely putting SOA into your proposal or as a stated capability is no longer going to be a “deal clincher” or a key “business differentiator”. The counterview I hear practitioners in SOA will say is that SOA is not just the standardized service practices but is also how the services can be identified that are differentiating. But that’s the rub. If SOA treats every requirement or design as a service problem, where is the difference?