Finally – A Body of Knowledge and Standard for Digital Practitioners! No, I’m not talking about practitioners of Digital Marketing; “Digital Experts,” “Digital Directors,” “Digital Marketing Managers”, “Digital Brand Managers,” etc. have been around for a couple of decades now…
I applaud the choice in the book “Managing Digital, Concepts and Practices” by Charles T. Betz “to NOT include dedicated chapters on “Project Management” and “Process Management.” Instead, more general chapter titles of “Coordination” and “Investment and Planning” were chosen. I like this because the more general terms get to what must be done and get away from the legacy disciplines that have been assumed to be the right and only way to get them done. In other words, I think we have lost the reason for employing legacy disciplines and they have become embedded, maybe even institutionalized, without accountability for adding value – especially through answering questions to support decisions. On the other hand, I do not feel that one should simply dismiss the goodness of legacy disciplines lest we throw the baby out with the bathwater!
For many of us, each new year is an occasion to look back at the previous year’s accomplishments, as well as look forward to what’s to come over the course of the next year. For the past three years since I took over the reins as CEO of The Open Group, I’ve made it a tradition to take advantage of the new year to do just this, as I’m sure many of you do both in your professional and personal lives.
With the passing of each year, I’m always struck not only by how quickly it goes by, but how many new opportunities arise throughout the year for The Open Group that none of us ever could have predicted. What’s nice for me, from where I sit, is that there is no shortage of new opportunities for us as an organization to do what we’ve always done—to help organizations come together to solve their business problems through open standards.
Practicing Enterprise Architects believe TOGAF®, a standard of The Open Group, continues to be well-suited to helping organizations develop the business and IT infrastructures they need to align their business strategies, organizational structures, and capabilities. However, TOGAF users are increasingly looking for additional guidance and industry specific use cases regarding how to use the standard in conjunction with new IT trends—such as Agile development and artificial intelligence—and to address digital and business transformation efforts.
Tuesday, October 39, the second day of The Open Group Singapore event, started with a discussion between Steve Nunn, President and CEO of The Open Group, and Dave Hornford, Managing Partner, Conexiam based on the Seven Levers of Digital Transformation White Paper which was published in 2017.
On Monday, October 29, The Open Group kicked off the final event of 2018 in Singapore. The theme of the event is ‘Managing Digital Enterprises’. Set in the magnificent InterContinental Singapore hotel, Steve Nunn, President and CEO of The Open Group, opened proceedings in front of an international audience with attendees from 24 countries including Belgium, India, Japan, New Zealand, and the Philippines.