The Importance of Trademark Protection

I recently wrote a blog entitled ‘Why the Court of Master Sommeliers Made the Right Decision’ in which I stressed the importance of program integrity in the world of certification. A number of people have asked me subsequently about how The Open Group goes about building our certification programs, and how we achieve and maintain that integrity. Well the short answer is practice and experience!

The Adaptive Enterprise: Using Standards for Transformation – A Conversation with Marc Lankhorst

The rapid pace of change in technology and business today is driving the need for companies to be more adaptive than ever. Standards can help make these transitions easier for companies and aid them in their transformation efforts.

This blog is the first in a series that looks at how standards can be used together to help organizations better facilitate the transformations and changes they need to make. In this first installment, we spoke to Marc Lankhorst, Managing Consultant for BizzDesign, about the business imperatives that are driving enterprises to adopt a more adaptive approach to how they do business. Subsequent blogs in this series will explore the practical use of standards for adaptation and transformation.

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