The future – ecosystems and standards

The barriers and accelerators to individual markets and new markets are evolving and in constant dynamic change. Standards and interoperability are at the center of these issues and affect the very levers of change in markets. Cloud Computing is one such phenomenon rewriting the rules on information exchange and business models for provisioning and delivery of products and services.

Innovation in the Cloud needs open standards

Innovation can make huge leaps in societal quality of life and benefit for all; but with every advance there can be counterproductive and emergent issues that result which may be detrimental to markets. Without standards in areas that enable trade exchange, markets would be fragmented, limiting potential growth and evolution of new opportunities.

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