Category Archives: Open Platform 3.0

The Role of Enterprise Architecture in Platform 3.0 Transformation

By Stuart Macgregor, CEO, Real IRM and The Open Group South Africa

Our transition to the highly-connected realm of Platform 3.0 will radically disrupt the way that we approach Enterprise Architecture (EA).

The current architectures and methodologies will simply not hold up in the era of Platform 3.0 – characterised by the forces of big data, mobility, the Internet of Things, and social media colliding.

In the Platform 3.0 era, power shifts to the customer – as we choose from a range of services offered conveniently via digital channels. By embracing Platform 3.0, organisations can respond to newly-empowered customers. New entrants can scale at unprecedented rates, and incumbents can pivot business models rapidly, while entering and exiting new markets as opportunities emerge.

EA plays an essential role in making these possibilities a reality. EA infuses IT into the DNA of the business. No longer is it about ‘IT’ and ‘business’. Technology is absolutely integral to the entire business, and business leaders are quickly realising the fundamental truth that ‘if you can’t change the system, you can’t change the business’.

A new and exciting Platform 3.0 architectural reality is emerging. It’s composed of microservices and platforms that are combined in radical new ways to serve point-in-time needs – powering new-found business opportunities and revenue streams, dramatically transforming your organisation.

Platform 3.0 refers to radically different ways for the organisation to securely engage with partners, suppliers, and others in your value chain or ecosystem.”

Managing volatile change

But, while driven by an urgent need to transform, to become faster and more agile, large organisations are often constrained by legacy infrastructure.

With an EA-focused approach, organisations can take a step back, and design a set of architectures to manage the volatile change that’s inherent in today’s quickly-digitising industries. EA allows business systems in different departments to be united, creating what The Open Group (the vendor-neutral global IT standards and certifications consortium) aptly describes as a “boundaryless” flow of information throughout the organisation.

Platform 3.0 refers to radically different ways for the organisation to securely engage with partners, suppliers, and others in your value chain or ecosystem. For a retailer, stock suppliers could access real-time views of your inventory levels and automatically prepare new orders. Or a factory, for example, could allow downstream distributors a view of the production facility, to know when the latest batch run will be ready for collection.

In almost every industry, there are a number of new disruptors offering complementary service offerings to incumbent players (such as Fintech players in the Banking industry). To embrace partnerships, venture-capital opportunities, and acquisitions, organisations need extensible architectural platforms.

More and more transactions are moving between organisations via connected, instantaneous, automated platforms. We’re seeing the fulfilment of The Open Group vision of Boundaryless Information Flow™ between organisations and fuels greater efficiencies.

Architecting for an uncertain future

We need to architect for an uncertain future, resigning ourselves to not always knowing what will come next, but being prepared with an architectural approach that enables the discovery of next-generation digital business opportunities.

By exploring open standards, this transformation can be accelerated. The concept of ‘openness’ is at the very heart of Platform 3.0-based business transformation. As different business systems fall into and out of favour, you’ll want to benefit from new innovations by quickly unplugging one piece of the infrastructure, and plugging in a new piece.

Open standards allow us to evolve from our tired and traditional applications, to dynamic catalogues of microservices and APIs that spark continuous business evolution and renewal. Open standards help up to reach a state of radical simplicity with our architecture.

The old-world view of an application is transformed into new applications – volatile and continually morphing – combining sets of APIs that run microservices, and serve a particular business need at a particular point-in-time. These APIs and microservices will form the basis for whatever application we’d like to build on top of it.

Architects need to prepare themselves and their organisations for an uncertain future, where technology’s evolution and businesses’ changing demands are not clearly known. By starting with a clear understanding of the essential building blocks, and the frameworks to re-assemble these in new ways in the future, one can architect for the uncertain future lying in wait.

Platform 3.0 requires a shift towards “human-centered architectures”: where we start acknowledging that there’s no single version of the truth. Depending on one’s role and skill-set, and the level of detail they require, everyone will perceive the organisation’s structure and processes differently.

But ultimately, it’s not about the user, or the technology, or the architecture itself. The true value resides in the content, and not the applications that house, transmit or present that content. Human-centered architectural principles place the emphasis on the content, and the way in which different individuals (from inside or outside the organisation) need to use that content in their respective roles.

As the EA practice formalises intellectual capital in the form of business models and rules, we create an environment for machine learning and artificial intelligence to play an essential role in the future of the organisation. Many describe this as the future of Platform 3.0, perhaps even the beginning of Platform 4.0?

Where this will eventually lead us is both exciting and terrifying.

@theopengroup

by-stuart-macgregor-ceo-real-irm

Stuart Macgregor is the CEO, Real IRM Solutions and  The Open Group South Africa. Through his personal achievements, he has gained the reputation of an Enterprise Architecture and IT Governance specialist, both in South Africa and internationally.

Macgregor participated in the development of the Microsoft Enterprise Computing Roadmap in Seattle. He was then invited by John Zachman to Scottsdale, Arizona to present a paper on using the Zachman framework to implement ERP systems. In addition, Macgregor was selected as a member of both the SAP AG Global Customer Council for Knowledge Management, and of the panel that developed COBIT 3rd Edition Management Guidelines. He has also assisted a global Life Sciences manufacturer to define their IT Governance framework, a major financial institution to define their global, regional and local IT organizational designs and strategy. He was also selected as a core member of the team that developed the South African Breweries (SABMiller) plc global IT strategy.

Stuart, as the lead researcher, assisted the IT Governance Institute map CobiT 4.0 to TOGAF®, an Open Group standard. This mapping document was published by ISACA and The Open Group. He participated in the COBIT 5 development workshop held in London in 2010.

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The Open Group Paris Event to Take Place in October 2016

The Open Group, the vendor-neutral IT consortium, is hosting its next global event in Paris, France, between October 24-27, 2016. The event, taking place at the Hyatt Regency Paris Étoile, will focus on e-Government, as well as how to address the dimensions of e-Society, e-Technology and e-Management.

Industry experts will look at issues surrounding business transformation, business analysis, information sharing, e-Health, privacy and cybersecurity. Sessions will examine the strategic execution and the application of emerging technologies and management techniques to e-Government. Presentations will also include the latest on the European Interoperability Reference Architecture (EIRA) and the Regulatory Impact of the General Data Protection Regulation (GDPR) on Personal Data Architecture.

The event features key industry speakers including:

  • Rob Akershoek, ‎Solution Architect (IT4IT), Shell
  • Robert Weisman, University of Ottawa
  • Roland Genson, Director, General Secretariat of the Council of the European Union
  • Olivier Flous, Vice President of Engineering, Thales Group

Full details on the agenda and speakers can be found here.

The focus of Monday’s keynote sessions will be Standardized Boundaryless Information Flow™ and how Enterprise Architecture can be used in e-Government. There will also be a significant emphasis on business transformation, with the Tuesday plenary and tracks looking at successful case studies, standards as enablers, and architecting the digital business.

Further topics to be covered at the event include:

  • IT4IT™ – managing the businesses of IT, vendor adoption of IT4IT™ and a CIO-level view of the standard
  • Open Platform 3.0™ – the customer experience and digital business, architecting Smart Cities and how to use IoT technologies
  • ArchiMate® – new features of ArchiMate® 3.0 and a look at open standards in practice
  • Open Business Architecture – examining the new Open Business Architecture standard and how to address enterprise transformation

Member meetings will take place throughout the course of the three-day event for ArchiMate®, Architecture, Healthcare, IT4IT™, Open Platform 3.0™, Open Trusted Technology and Security Forum members.

Registration for The Open Group Paris event is open now, is available to members and non-members, and can be found here.

@theopengroup #ogPARIS

 

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The Open Group Austin 2016 Event Highlights

By Loren K. Baynes, Director, Global Marketing Communications, The Open Group

During the week of July 18th, The Open Group hosted over 200  attendees from 12 countries at the Four Seasons hotel on the beautiful banks of Lady Bird Lake in Austin, Texas, USA.

On Monday, July 18, Steve Nunn, President and CEO of The Open Group, welcomed the audience and set the stage for all the great upcoming speakers and content.

Steve’s remarks included the recent release of the Open Business Architecture (O-BA) Preliminary Standard Part I to Support Business Transformation.  This is the first in a series of installments that will help Business Architects get to grips with transformation initiatives and manage the demands of key stakeholders within the organization. Steve also referenced William Ulrich, President, Business Architecture Guild, who consulted on the development of the standard.

The plenary began with Jeff Scott, President, Business Innovation Partners, with his presentation “The Future of Business Architecture, Challenges and Opportunities”.  Jeff stated some interesting facts, which included noting that Architects are among the best and brightest members of our organizations.  He also stated that Business Architects need support from a wide group of senior managers, not just the CEO. The ultimate goal of Business Architecture is not to model the organization but to unlock organizational capacity and move forward.

By Loren K. Baynes

Jeff Scott

The Business Architecture (BA) theme continued with Aaron Rorstrom, Principal Enterprise Architect, Capgemini.  Aaron further elaborated on The Open Business Architecture (O-BA) Standard.  The O-BA Standard provides guidance to companies for establishing BA practice and addresses three transformation challenges: consistent communication, alignment and governance, systemic nature.

The sessions were followed by Q&A moderated by Steve Nunn.

Up next was “ArchiMate® 3.0 – A New Standard for Architecture” with Marc Lankhorst, Managing Consultant and Service Line Manager, Enterprise Architect, BiZZdesign and Iver Band, Enterprise Architect, Cambia Health Solutions.

Marc and Iver discussed practical experiences and a Healthcare case study, which included a discussion on personal health and wellness websites.

ArchiMate®, an Open Group standard, provides a language with concepts to describe architectures; a framework to organize these concepts; a graphical notation for these concepts; a vision on visualizations for different stakeholders. ArchiMate 3.0 has recently been released due to: the increasing demand for relating Enterprise Architecture (EA) to business strategy; technology innovations that mix IT and physical world; usage in new domains (i.e. manufacturing, healthcare, retail); improved consistency and comprehensibility; improved alignment between Open Group standards, notably TOGAF®.

The final session of Monday’s plenary featured a panel on “Architecture Standards Development” with Marc Lankhorst, Iver Band, Mike Lambert (Fellow of The Open Group) and Harry Hendrickx (Business Architect, Hewlett Packard Enterprise).  Moderated by Chris Forde, GM, Asia Pacific and VP, Enterprise Architecture, The Open Group, the panel represented a diverse group of the population contributing to the development of open standards.

In the afternoon, sessions were divided into tracks – Security, ArchiMate, Open Business Architecture.

Don Bartusiak, Chief Engineer, Process Control, ExxonMobil Research & Engineering presented “Security in Industrial Controls – Bringing Open Standards to Process Control Systems”.  Don went into detail on the Breakthrough R&D project which is designed to make step-change improvement to reduce cost to replace and to increase value generation via control system.  ExxonMobil is working with The Open Group and others to start-up a consortium of end user companies, system integrators, suppliers, and standards organizations for sustained success of the architecture.

Also featured was “Applying Open FAIR in Industrial Control System Risk Scenarios” by Jim Hietala, VP, Business Development and Security, The Open Group.  The focus of ICS systems is reliability and safety.  Jim also shared some scenarios of recent real life cyberattacks.

The evening concluded with guests enjoying a lively networking reception at the Four Seasons.

Day two on Tuesday, July 19 kicked off the Open Source/Open Standards day with a discussion between Steve Nunn and Andras Szakal, VP & CTO, IBM U.S. Federal. Steve and Andras shared their views on Executable Standards: convergence of creation of open source and innovation standards; the difference between Executable Standards and traditional standards (i.e. paper standards); emergence of open source; ensuring interoperability and standardization becomes more effective of time. They further explored open technology as driving the software defined enterprise with SOA, social, Open Cloud architecture, e-Business, mobile, big data & analytics, and dynamic cloud.

A panel session continued the conversation on Open Standards and Open Source.  The panel was moderated by Dave Lounsbury, CTO and VP, Services for The Open Group.  Panelists were Phil Beauvoir, Archi Product Manager, Consultant; John Stough, Senior Software Architect, JHNA, Inc.; Karl Schopmeyer, Independent Consultant and representing Executable Standards activity in The Open Group.  Topics included describing Archi, Future Airborne Capability Environment (FACE™, a consortium of The Open Group) and OpenPegasus™, an open-source implementation of the DMTF, CIM and WBEM standards.

The Open Group solves business problems with the development and use of open standards.  Interoperability is key.  Generally, no big barriers exist, but there are some limitations and those must be realized and understood.

Steve presented Karl with a plaque in recognition of his outstanding leadership for over 20 years of The Open Group Enterprise Management Forum and OpenPegasus Project.

Rick Solis, IT Business Architect, ExxonMobil Global Services Co. presented “Driving IT Strategic Planning at IT4IT™ with ExxonMobil”.  Business is looking for IT to be more efficient and add value. ExxonMobil has been successfully leveraging IT4IT concepts and value chain. The IT4IT™ vision is a vendor-neutral Reference Architecture for managing the business of IT.  Rich emphasized people need to think about the value streams in the organization that add up to the business value.  Furthermore, it is key to think seamlessly across the organization.

Joanne Woytek, Program Manager for the NASA SEWP Program, NASA spoke about “Enabling Trust in the Supply Chain”.  SEWP (Solutions for Enterprise-Wide Procurement) is the second biggest IT contract in the US government.  Joanne gave a brief history of their use of standards, experience with identifying risks and goal to improve acquisition process for government and industry.

Andras Szakal again took the stage to discuss mitigating maliciously tainted and counterfeit products with standards and accreditation programs.  The Open Trusted Technology Provider™ Standard (O-TTPS) is an open standard to enhance the security of the global supply chain and the integrity of Commercial Off The Shelf (COTS) Information and Communication Technology (ICT). It has been approved as an ISO/IEC international standard.

Afternoon tracks consisted of Healthcare, IT4IT™, Open Platform 3.0™ and Professional Development.  Speakers came from organizations such as IBM, Salesforce, Huawei, HPE and Conexiam.

The evening culminated with an authentic Texas BBQ and live band at Laguna Gloria, a historic lakefront landmark with strong ties to Texas culture.

By Loren K. Baynes

The Open Group Austin 2016 at Laguna Gloria

Wednesday, July 20 was another very full day.  Tracks featured Academia Partnering, Enterprise Architecture, Open Platform 3.0 (Internet of Things, Cloud, Big Data, Smart Cities), ArchiMate®.  Other companies represented include San Jose State University, Quest Diagnostics, Boeing, Nationwide and Asurion.

The presentations are freely available only to members of The Open Group and event attendees.  For the full agenda, please click here.

In parallel with the Wednesday tracks, The Open Group hosted the third TOGAF® User Group Meeting.  The meeting is a lively, interactive, engaging discussion about TOGAF, an Open Group standard.  Steve Nunn welcomed the group and announced there are almost 58,000 people certified in TOGAF.  It is a very large community with global demand and interest.  The key motivation for offering the meeting is to hear from people who aren’t necessarily ‘living and breathing’ TOGAF. The goal is to share what has worked, hasn’t worked and meet other folks who have learned a lot from TOGAF.

Terry Blevins, Fellow of The Open Group, was the emcee.  The format was an “Oxford Style” debate with Paul Homan, Enterprise Architect, IBM and Chris Armstrong, President, Armstrong Processing Group (APG).  The Proposition Declaration: Business Architecture and Business Architects should be within the business side of an organization. Chris took the ‘pro’ position and Paul was ‘con’.

Chris believes there is no misalignment with Business and IT; business got exactly what they wanted.  Paul queried where do the Business Architectures live within the organization? BA is a business-wide asset.  There is a need to do all that in one place.

Following the debate, there was an open floor with audience questions and challenges. Questions and answers covered strategy in Architecture and role of the Architect.

The meeting also featured an ‘Ask the Experts’ panel with Chris Forde; Jason Uppal, Chief Architect, QRS; Bill Estrem, TOGAF Trainer, Metaplexity Associates; Len Fehskens, Chief Editor, Journal of Enterprise Architecture, along with Chris Armstrong and Paul.

Organizations in attendance included BMC Software, City of Austin, Texas Dept. of Transportation, General Motors, Texas Mutual Insurance, HPE, IBM.

A more detailed blog of the TOGAF User Group meeting will be forthcoming.

A special ‘thank you’ to all of our sponsors and exhibitors:  avolution, BiZZdesign, Good e-Learning, Hewlett Packard Enterprise, AEA, Orbus Software, Van Haren Publishing

@the opengroup #ogAUS

Hope to see you at The Open Group Paris 2016! #ogPARIS

By Loren K. BaynesLoren K. Baynes, Director, Global Marketing Communications, joined The Open Group in 2013 and spearheads corporate marketing initiatives, primarily the website, blog, media relations and social media. Loren has over 20 years experience in brand marketing and public relations and, prior to The Open Group, was with The Walt Disney Company for over 10 years. Loren holds a Bachelor of Business Administration from Texas A&M University. She is based in the US.

 

 

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Enterprise Architects “Know Nothing”: A Conversation with Ron Tolido

By The Open Group

It has been well documented that the digital economy is sending many companies—not to mention industries— into a tailspin. Customer expectations, demands for innovation and a rapid change are creating an IT landscape that is not only difficult to manage but nearly impossible to predict. And according to Capgemini’s Ron Tolido, Enterprise Architects need to prepare to function in a world where they have no idea what type of solutions and innovations their clients may need, even in the near future—a world where Enterprise Architects “know nothing.”

Tolido, who spoke at The Open Group London 2016 in April, believes organizations must begin to look to “I don’t know” architectures if they are to survive in the digital economy. Traditional IT methods and architectural practices that were established during the 1980s and 1990s are no longer relevant in the digital age.

Because customer and business needs are constantly changing there really is no way to know what IT landscapes will look like in the future or what type of solutions organizations will need, Tolido says. Therefore, rather than asking clients what they need, IT must instead provide users an architected platform of services that can be mixed and matched to meet a variety needs, enabling business customers to go in any direction they want.

As such, Tolido says Enterprise Architects in this emerging digital era are comparable to the character Jon Snow from HBO’s Game of Thronesa character who is often told “You know nothing.” Like Jon Snow, today Enterprise Architects effectively know nothing because businesses have no idea what the future will hold, whether two days or ten years from now. With new business scenarios developing in real-time, architectures can no longer be painstakingly planned for or designed.

So where does that leave Enterprise Architects? What can they offer in a world where they know nothing and are heading blindly into an environment that is constantly in flux?

Tolido says it’s time for enterprise architectures to stop trying to make predictions as to what architectures should look like and instead provide the business a digital platform that will allow for a new style of architecting, one that drives continuous transformation rather than requirements-driven, step-by-step change.

To do this, Tolido says Enterprise Architects must enable “the art of the possible” within organizations, providing their clients with a catalog of possibilities—a listing of potential things they could be doing to help companies continually transform themselves.

This is a huge shift for most IT departments, Tolido says, which are still stuck in the mindset that the business is different from IT and that business requirements must drive IT initiatives, with architecture sitting somewhere between the two. No longer can architects be content to place architectures somewhere in the middle between the business and IT, Tolido says, because in the next generation of IT—the era of the platform—there is no distinction between business and IT. They are one and the same. With the “third platform”—or Open Platform 3.0™—the platform must allow the business to continually adapt to the needs of customers and market forces.

This brave new world will also require Enterprise Architects to become more adaptable themselves and give up control of their architectures, Tolido says. The role of architects is evolving with them becoming business enablers, or platform “maesters.”

Currently, many established enterprises are having a difficult time adjusting to this new reality; thus all the digital disruption we are seeing across industries, Tolido says. Start-ups and newer technology players have some advantage here because they are already in a state of change and their systems have been designed to deal with that.

One way, Tolido suggests, that enterprises can make transformation easier on themselves would be to create a “parallel IT universe” alongside their existing systems that explores a more service-oriented model and allows for them to transition. Although such a system might cannibalize existing services or products, it may also be the only way to keep up with disruptive market forces. “Better to eat yourself and be your own disruptor than have someone else do it to you,” Tolido says.

As “platform maesters,” Enterprise Architects will also need to become much more proactive in helping company stakeholders understand the necessity of a platform play for continuous business transformation. That means proving that the EA role is much more about designing a continuously enabling platform than actually designing solutions, which is a shift in role for EAs. Tolido believes EAs must also become better at telling the digital story and outlining the business possibilities that services can enable. “They need to become real change agents. This will require more imagination from architects as well.”

Enabling unhindered, continuous transformation may actually allow businesses to move closer to The Open Group vision of Boundaryless Information Flow™, Tolido says. Standards will have a significant role to play here because companies designing platforms that allow for constant change will need the help of standards. The work being done in The Open Group Open Platform 3.0 Forum can help organizations better understand what open platforms designed for micro services and ad hoc application composition will look like. For example, Tolido says, the concept of the Open Business Data Lake—an environment that combines services, data retrieval and storage in a fluid way to provides dynamic outlets and uses for the data, is an indicator of how the landscape will look differently. “Standards are crucial for helping people understand how that landscape should look and giving guidance as to how organizations can work with microservices and agility,” Tolido says.

Despite all the upheaval going on at companies and in IT today, Tolido believes these are exciting times for IT because the discipline is going through a revolution that will effect everything that businesses do. Although it may take some adjustments for Enterprise Architects, Tolido says the new landscape will provide a lot of compelling challenges for architects who accept that they know “nothing”, go with the flow and who can adapt to uncertainty.

“It’s a new world. There’s more change than you can absorb right now. Better enjoy the ride.”

@theopengroup

By The Open Group

Ron Tolido is Senior Vice President and Chief Technology Officer of Application Services Continental Europe, Capgemini. He is also a Director on The Open Group Governing Board and blogger for Capgemini’s multiple award-winning CTO blog, as well as the lead author of Capgemini’s TechnoVision and the global Application Landscape Reports. As a noted Digital Transformation ambassador, Tolido speaks and writes about IT strategy, innovation, applications and architecture. Based in the Netherlands, Mr. Tolido currently takes interest in apps rationalization, Cloud, enterprise mobility, the power of open, Slow Tech, process technologies, the Internet of Things, Design Thinking and – above all – radical simplification.

 

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The Open Group San Francisco 2016 Day One Highlights

By Loren K. Baynes, Director, Global Communications, The Open Group

On Monday, January 25, The Open Group kicked off its first event of 2016, focused on Enabling Boundaryless Information Flow™, at the Marriott Union Square in the city by the bay, San Francisco, California.

President and CEO Steve Nunn gave a warm welcome to over 250 attendees from 18 countries, including Botswana, China and The Netherlands. He introduced the morning’s plenary, which centered on Digital Business and the Customer Experience. This year also marks a major milestone for The Open Group, which is celebrating its 20th anniversary in 2016.

The Open Group Director of Interoperability Dr. Chris Harding kicked off the morning’s event speaking on “Doing Digital Business.”

Digital technology is transforming business today. As such, how Enterprise Architects can architect for and deliver better customer experience is a more critical factor for businesses today than ever before. For thousands of years, most business transactions happened face-to-face with human interaction at the heart of them. The Internet has changed that, largely taking humans out of the equation in favor of “intelligent” programs that provide customer service. As Enterprise Architects, the challenge now is to create corporate systems and personas that mimic human interaction to provide better service levels. To achieve that, Harding says, currently companies are looking at a number of improved models including providing microservices, Cloud architectures and data lakes.

To better enable the transformation toward digital customer experiences, The Open Group Open Platform 3.0™ Forum is currently working on an interoperability standard to support a variety of services that run on digital platforms. In addition, the Digital Business and Customer Experience Work Group—a joint work group of Open Platform 3.0 and the Architecture Forums—is currently working on customer-based architectures, as well as a whitepaper geared toward enabling better customer experiences for digital business.

In the second session of the morning, Mark Skilton of PA Consulting addressed the issue of “The Battle for Owning the Digital Spaces”. Skilton says that in this era of unprecedented digital information, we need to better understand all of that information in order to create business opportunities—however, much of that information is contained in the “gray” spaces in between interactions. Accessing that kind of data provides opportunities for businesses to get a better handle on how to provide digital experiences that will draw customers. It also requires “ecosystem” thinking where what is happening on both the micro and macro levels should be considered.

As such, companies must reconsider what it means to be an enterprise, platform or even a service. This requires a new way of looking at architectures that combines both physical and virtual environments to take advantage of those “gray” spaces in people’s lives. By interconnecting or “flattening” out people’s experiences, such as their work, living, commercial or social spaces, they will be allowed to take their digital experiences with them throughout their lives. To enable these things moving forward, architects will need to change their mindsets to think differently and consider experience more rather than just architectures. Behavior, interactivity, psychology, usability—the human factors—of advanced customer experience will need to be considered in the architecture development process more to create more connected spaces to meet people’s needs.

Trevor Cheung, Vice President Strategy & Architecture Practice for Huawei Global Services, spoke next on “Architecting for Customer Experience.” Cheung introduced the concept of the ROADS Experience, a principle for designing customer-driven architectures. According to Cheung, ROADS (Real-time, On-demand, All-online, DIY and Social) is critical for companies that want to become digital service providers. As organizations digitalize, they should think more holistically about customer experiences—including both internal (employees) and external audiences (customers, partners, etc.)—moving from an inside-out IT perspective to one that also considers outside-in constituencies.

For example, to provide omni-channel experiences, business architectures must focus on the values of stakeholders across the ecosystem—from buyers and their interests, to partners and suppliers or operations. By applying the ROADS principle, each stakeholder, or persona, can be considered along the way to develop an architecture blue print that covers all channels and experiences, mapping the needs back to the technologies needed to provide specific capabilities. Currently two whitepapers are being developed in the Digital Business and Customer Experience Work Group that explore these issues, including a new reference model for customer architectures.

In the last morning session Jeff Matthews, Director of Venture Strategy and Research, Space Frontier Foundation, presented “The Journey to Mars is Powered by Data: Enabling Boundaryless Information Flow™ within NASA.” Currently, NASA’s programs, particularly its endeavors to send people to Mars, are being enabled by complex Enterprise Architectures that govern each of the agency’s projects.

According to Matthews, nothing goes through NASA’s planning without touching Enterprise Architecture. Although the agency has a relatively mature architecture, they are continually working to breakdown silos within the agency to make their architectures more boundaryless.

Ideally, NASA believes, removing boundaries will give them better access to the data they need, allowing the agency to evolve to a more modular architecture. In addition, they are looking at a new decision-making operating model that will help them grapple with the need to buy technologies and setting up architectures now for programs that are being planned for 10-30 years in the future. To help them do this, Matthews encouraged audience members and vendors to reach out to him to talk about architectural strategies.

In addition to the event proceedings, The Open Group also hosted the inaugural meeting of the TOGAF® User Group on Monday. Aimed at bringing together TOGAF users and stakeholders in order to share information, best practices and learning, the day-long meeting featured topics relative to how to better use TOGAF in practicality. Attendees participated in a number of breakout sessions regarding the standard, intended to provide opportunities to share experiences and enlighten others on how to best use TOGAF as well as provide suggestions as to how the standard can be improved upon in the future.

Allen Brown, current interim CEO of the Association of Enterprise Architects (AEA), and former CEO of The Open Group, also introduced the AEA Open Badges Program for Professional Development. Much like badge programs for the Boy or Girl Scouts, the Open Badge program lets people demonstrate their professional achievements via digital badges that provide credentials for skills or achievements learned. Moving forward, the AEA will be providing digital badges, each of which will include embedded information showing the information learned to earn the badge. Attendees can earn badges for attending this conference. For more information, email OpenBadges@GlobalAEA.org.

Monday’s afternoon tracks were split into two tracks centered on Open Platform 3.0™ and Risk, Dependability and Trusted Technology. The Open Platform 3.0 track continued in the same vein as the morning’s sessions looking at how Enterprise Architectures must adapt to the changes due to digitalization and growing customer expectations. Accenture Enterprise Architect Syed Husain gave an insightful presentation on enabling contextual architectures and increased personalization using artificial intelligence. As both consumers and technology become increasingly sophisticated, demands for individualized preferences tailored to individuals are growing. Companies that want to keep up will need to take these demands into account as they evolve their infrastructures. In the Security track, sessions centered on privacy governance, best practices for adopting the Open FAIR Risk Management standard and dealing with cyber security risks as well as how to navigate the matrix of data classification to maximize data protection practices.

Concluding the day was an evening reception where event and TOGAF User Group attendees mixed, mingled and networked. The reception featured The Open Group Partner Pavilion, as well as short presentations from The Open Group Architecture, IT4IT™ and Open Platform 3.0 Forums.

@theopengroup #ogSFO

By Loren K. BaynesLoren K. Baynes, Director, Global Marketing Communications, joined The Open Group in 2013 and spearheads corporate marketing initiatives, primarily the website, blog, media relations and social media. Loren has over 20 years experience in brand marketing and public relations and, prior to The Open Group, was with The Walt Disney Company for over 10 years. Loren holds a Bachelor of Business Administration from Texas A&M University. She is based in the US.

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Transitioning to Customer-Driven Architectures: A Conversation with Trevor Cheung

By The Open Group

Digitalization is driving massive changes across the IT landscape. To adapt to the changes brought about by new technologies, organizations are beginning to move away from traditional IT-centric architectures to new customer-driven ones. By aligning business needs with a more “outside-in” perspective, companies can evolve their Enterprise Architectures to adapt to customer, employee and partner needs across the entire business ecosystem.

In advance of the The Open Group San Francisco 2016, we spoke with plenary speaker Trevor Cheung, Vice President of Strategy and Architecture Practice from Huawei Global Technical Services, about the importance of taking a more customer-driven approach to architectures and how organizations can transition their technical infrastructures to adapt more rapidly to business changes. That conversation follows here.

Why is a customer-driven approach so important for getting the transformation to digitalization correct?

One thing I’ve realized is that many architects take a very inside-out approach to IT. We are now facing a very competitive environment and things are changing very fast so architects must be able to support the business. Many people say IT must change at the speed of business change, but change in terms of what? One thing we need to understand is that the stakeholder experience is very important—we need to understand the consumer, enterprise workforce, management and the public. What do they need? When do they need it? How would they like their demands met? That’s why we believe architecture can’t just be inside out. It must consider both the outside-in and inside-out perspectives.

How would you describe a customer-driven architecture? How does that differ from traditional architectures?

Traditional architectures focus a lot on business process and work flow. With a customer-driven architecture, the key terms would be personas and the customer journey. Those should drive or influence the revenue stream and business processes—that may be the best way to understand it. Outside-in is about designing and delivering customer journeys and experiences, tailored for each persona. Whereas with the inside-out, traditional approach, revenue streams are value propositions that you map back to the supporting business processes.

How can companies ensure that their architectures are more customer-driven?

First of all, adopting this architectural approach is very important. To apply this business architecture approach, you employ the value stream technique to map to external customer journeys. This is the technique I think people should apply. With customer experience, in the market there are very well written architectures for IT staff. Huawei and PA Consulting are part of The Open Group Digital Business and Customer Experience Work Group. What we’ve tried to do is get the architects and IT people to understand the customer experience better and speak the same language.

At Huawei, we believe in an experience principle called ROADS—this experience principle will be adopted whenever we try to design a service or application for consumers, the internal workforce and even for partners. It stands for Real-time, On-demand, All-Online, DIY and Social. This is what we believe; this is our fundamental driving tenet.

How is ROADS different from what most customers experience today and what can companies do to position themselves to offer the ROADS experience?

The business motivation and technologies should be matched in a way that enables digital transformation. For example, in The Open Group, there is the Open Platform 3.0Forum that talks about the Cloud, analytics and also integration middleware. In order to be successful, we need to deploy new technologies so we can understand what people want and then perform the application development for integration, using the data we store in the Cloud. In traditional IT, data was spread across different data servers so that analytics, and the resulting insights, were not possible to achieve.

However, having the core technology on the IT side is not sufficient. We must also consider the network side because now people would like to use applications on different devices, like notebooks and smartphones, so connectivity issues are very important. Now we are talking about mobile 2K and 4K videos coming, especially in Korea, where video is getting very popular. Connectivity and the quality of services to the home, office or hotels must be assured as well.

So not just on the architecture side, but also the technology side, we need to not only be looking at the Cloud, data analytics, and the way to have integration middleware, but also connectivity as well.

Will customer-driven architectures affect every industry moving forward? Which are being most affected now?

I had a conversation with a Forrester principal analyst. We find in China, Ali Baba has been acting on this experience-driven architecture very successfully. Because they’ve applied this customer experience architecture approach, they know what kind of capabilities they need, and how different applications connect with each other so they can react to business changes in a very orderly and timely manner. Another company we talked about was Merchant Bank—they are widely considered to deliver the best experience in the Chinese market. Of course, Huawei, is acting on this in our design as well.

What are companies like that doing well in terms of the customer driven experience?

If you use the applications that we call over-the-top, when you try to use them and something is not working well, we see that these OTT companies are very quick to act. Working with ecosystem partners and using techniques such as AB testing, they can quickly test the markets or user preferences. How can they do that? Primarily, they are customer-driven, they know what customers want and what they are looking for, and they use the power of data analytics to do this.

Let’s look at Amazon – Amazon has AWS. They do a very good job of offering Cloud computing services, both PaaS and IaaS. They can offer people services to build applications or buy storage, you can do it any time you like, online and on-demand, whatever you want, no matter the development, testing or integration environment. They also have a good social forum so users can learn from each other, and they have virtual machines for real-time installations. Whereas the old, traditional IT approach is slow, we’re now applying application middleware so people can do these things very fast and with a good experience. Huawei now has its own public cloud—Huawei Enterprise Cloud Service—which we’ve built in a similar fashion, and we’ve really focused on the customer experience.

How can standards help in driving a more customer-driven architecture and experience?

First of all, standards can help to get people speaking the same language. When one person calls something an ‘apple’ and another calls it by a different name, this becomes a serious roadblock or obstacle to getting things adopted. Second, once communication is there, discipline experts can work together to try to deliver what the business or customer would like in terms of the outcomes. We should also define corresponding metrics—what are the correct and important metrics that will impact business performance and need to be defined and benchmarked. Huawei has been leading this aspect in the communications industry, performing business outcome calculations for the past four years and leading the way to understand and adopt personal experience management.

Digital transformation is now—the technologies are ready. There are lots of technologies that are becoming mature enough to be deployed, but the important thing is how can we bring business and technology together to deliver the business outcomes? The Digital and Customer Experience Work Group will be publishing two whitepapers that will provide guidance for Enterprise and Business Architects, Business Operations Managers, Customer Experience and Marketing professionals that will help them move toward a more customer-based digital transformation.

By The Open Group

Trevor Cheung is Vice President of Strategy and Architecture Practice within Huawei Global Services. In this role, Trevor has a broad focus, including digital transformation,  customer experience management, Cloud, Enterprise Architecture, platform strategy, IT4IT™, Internet of Things and Design Thinking. Trevor is also founder of Huawei’s Customer Experience Transformation Center (CETC), which now has centers in Shenzhen and London.

Trevor has 20-years experience in technology and business leadership, specializing in providing thought leadership, creation of best practices and ecosystem development.

Prior to joining Huawei, Trevor served at Motorola between 1996 and 2011, successfully leading strategy, product management and engineering functions, culminating in his role as the Global Head of Services Strategy Alliance and Product Management.

Trevor has a B.Eng. from University College London, and M.B.A. from China Europe International Business School. He has attended Executive Education courses and seminars from Harvard Business School, Boston University and MIT Sloan. Trevor is a Certified Net Promoter Associate.

 

@theopengroup #ogSFO

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The Open Group Edinburgh 2015 Highlights

By Loren K. Baynes, Director, Global Marketing Communications, The Open Group

On Monday October 19, Allen Brown, President and CEO of The Open Group, welcomed over 230 attendees from 26 countries to the Edinburgh International Conference Center located in the heart of historic Edinburgh, Scotland.

Allen kicked off the morning with an overview of company achievements and third quarter activities. The Open Group has over 500 member organizations in 42 countries, with the newest members coming from Peru and Zambia. Allen provided highlights of the many activities of our Forums and Work Groups. Too many to list, but white papers, guides, snapshots and standards have been published and continue to be in development. The newest Work Group is Digital Business Strategy and Customer Experience. The UDEF Work Group is now named O-DEF (Open – Data Element Framework) Work Group. The Real Time and Embedded Systems Forum is becoming more focused on critical systems and high assurance. Our members and staff have been very productive as always!

The morning plenary featured the theme “Architecting Business Transformation” with BAES Submarines. Speakers were Stephen Cole, CIO, BAE Systems Maritime Submarines; John Wilcock, Head of Operations Transformation, BAE Systems Submarine Solutions; Matthew Heard, Senior Operations Engineer, BAE Systems Maritime Submarines; and Paul Homan, Enterprise Architect, IBM. The presentation included a history of BAES Submarines and a ‘case study’ on using TOGAF® to help define BAE’s strategy for transforming their operations and production functions. The gentlemen all advocated the need to continue to drive change and transformation through the TOGAF principles. TOGAF has provided a structured, standardized approach to solving functional problems. TOGAF also ultimately allows organizations to document and measure their success along the way for meeting business objectives.

Following the keynotes, all presenters joined Allen for a panel consisting of an engaging Q&A with the audience.

By Loren K. Baynes, Director, Global Marketing CommunicationsPaul Homan, John Wilcock, Matthew Heard, Stephen Cole, Allen Brown

In the afternoon, the agenda offered several tracks on Risk, Dependability and Trusted Technology; EA and Business Transformation and Open Platform 3.0™.

One of the many sessions was “Building the Digital Enterprise – from Digital Disruption to Digital Experience” with Mark Skilton, Digital Expert, and Rob Mettler, Director of Digital Business, both with PA Consulting. The speakers discussed the new Work Group of The Open Group – Digital Business and Customer Experience, which is in the early stage of researching and developing a framework for the digital boom and new kind of ecosystem. The group examines how the channels from 15 years ago compare to today’s multi-device/channel work requiring a new thinking and process, while “always keeping in mind, customer behavior is key”.

The evening concluded with a networking Partner Pavilion (IT4IT™, The Open Group Open Platform™ and Enterprise Architecture) and a whisky tasting by the Scotch Whisky Heritage Centre.

Tuesday, October 20th began with another warm Open Group welcome by Allen Brown.

Allen and Ron Ashkenas, Senior Partner, Schaffer Consulting presented “A 20-year Perspective on the Boundaryless Organization and Boundaryless Information Flow™. The More Things Change, the More They Stay the Same”.

Ron shared his vision of how the book “The Boundaryless Organization” came to light and was published in 1995. He discussed his experiences working with Jack Welch to progress GE (General Electric). Their pondering included “can staff/teams be more nimble without boundaries and layers?”. After much discussion, the concept of ‘boundaryless’ was born. The book showed companies how to sweep away the artificial obstacles – such as hierarchy, turf, and geography – that get in the way of outstanding business performance. The presentation was a great retrospective of boundaryless and The Open Group. But they also explored the theme of ‘How does boundaryless fit today in light of the changing world?’. The vision of The Open Group is Boundaryless Information Flow.

Allen emphasized that “then standards were following the industry, now their leading the industry”. Boundaryless Information Flow does not mean no boundaries exist. Boundaryless means aspects are permeable to boundaries to enable business, yet not prohibit it.

During the next session, Allen announced the launch of the IT4IT™ Reference Architecture v2.0 Standard. Chris Davis, University of South Florida and Chair of The Open Group IT4IT™ Forum, provided a brief overview of IT4IT and the standard. The Open Group IT4IT Reference Architecture is a standard reference architecture and value chain-based operating model for managing the business of IT.

After the announcement, Mary Jarrett, IT4IT Manager, Shell, presented “Rationale for Adopting an Open Standard for Managing IT”. In her opening, she stated her presentation was an accountant’s view of IT4IT and the Shell journey. Mary’s soundbites included: “IT adds value to businesses and increases revenue and profits; ideas of IT are changing and we need to adapt; protect cyber back door as well as physical front door.”

The afternoon tracks consisted of IT4IT™, EA Practice & Professional Development, Open Platform 3.0™, and Architecture Methods and Techniques.

The evening concluded with a fantastic private function at the historic Edinburgh Castle. Bagpipes, local culinary offerings including haggis, and dancing were enjoyed by all!

By Loren K. Baynes, Director, Global Marketing Communications

Edinburgh Castle

On Wednesday and Thursday, work sessions and member meetings were held.

A special ‘thank you’ goes to our sponsors and exhibitors: BiZZdesign; Good e-Learning, HP, Scape, Van Haren Publishing and AEA.

Other content, photos and highlights can be found via #ogEDI on Twitter.  Select videos are on The Open Group YouTube channel. For full agenda and speakers, please visit The Open Group Edinburgh 2015.

By Loren K. Baynes, Director, Global Marketing CommunicationsLoren K. Baynes, Director, Global Marketing Communications, joined The Open Group in 2013 and spearheads corporate marketing initiatives, primarily the website, blog, media relations and social media. Loren has over 20 years experience in brand marketing and public relations and, prior to The Open Group, was with The Walt Disney Company for over 10 years. Loren holds a Bachelor of Business Administration from Texas A&M University. She is based in the US.

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Filed under boundaryless information flow, Enterprise Architecture, IT, IT4IT, Open Platform 3.0, The Open Group, The Open Group Ediburgh 2015, TOGAF