Understanding the Customer Experience: A Conversation with Forrester Analysts David Cannon and David Wheable

With more technology in the hands of consumers than ever before, customers have become increasingly demanding in terms of not only the service they receive from companies but also the experience they have with your company or brand. Today, companies must be aware of and respond to what customers are looking for in terms of what they get from a company and how they interact—or they risk losing those customers.

What Really Happens When You Run IT Like a Business?

Recently, The Open Group released a new open standard IT operating model and reference architecture called IT4IT™. They billed it as the answer to “How to run IT like a business.” At the same time, our Enterprise Architecture team at SKF was supporting the rollout of a major SAP initiative. To be successful in this initiative we became convinced that we must also simultaneously transform the way IT worked with the business to provide value.

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