By Dr. Anas Tawileh & Dr. Chris Harding
The role of data as a strategic enabler has become increasingly crucial to the long-term competitiveness of organisations. Netflix, for example, is one of the prominent examples of organisations that have successfully leveraged data to strengthen and sustain their competitive market position. One of the company’s many data-driven innovations is its market-leading Recommendations System that uses machine learning technologies to provide personalised recommendations that Netflix viewers will most likely enjoy. This system is so successful that it is estimated to create more than $1 billion in business value per year according to Netflix’s Chief Product Officer Neil Hunt.