By Raghuraman Krishnamurthy, Cognizant Technology Solutions If your enterprise is predominantly a consumer goods enterprise, you would have noticed tectonic shifts in the marketing focus.
Category: Business Architecture
PODCAST: Exploring business-IT alignment: A 20-year struggle culminating in the role and impact of Business Architecture
Listen to our recorded podcast on defining the role and scope of the Business Architect, or read the transcript. This podcast was recorded by Dana Gardner of Interarbor Solutions in conjunction with The Open Group Conference, Austin 2011.
