Category Archives: digital technologies

The Internet of Things is the New Media

By Dave Lounsbury, Chief Technical Officer, The Open Group

A tip of the hat to @artbourbon for pointing out the article “Principles for Open Innovation and Open Leadingship” by Peter Vander Auwera, which led to a TED Talk by Joi Ito with his “Nine Principles of the Media Lab”. Something in this presentation struck me:

“Media is plural for Medium, Medium is something in which you can express yourself. The medium was hardware, screens, robots, etc. Now the medium is society, ecosystem, journalism,… Our work looks more like social science.”

Great changes in society often go hand-in-hand with advances in communications, which in turn are tied to improvements in scale or portability of media. Think the printing press, television or even the development of paint in tubes which allowed impressionist painters to get out of the studios to paint water lilies and wheat fields.

295px-Vincent_Van_Gogh_0020

We are seeing a similar advance in the next generation of the Internet. Traditionally, humans interact with computer systems and networks through visual media, like screens of varying sizes and printed material. However, this is changing: Sensors and actuators are shrinking in size and price, and there has been an explosion of devices, new services and applications that network these together into larger systems  to increase their value through Metcalfe’s law. We interact with the actions of these sensors not just with our eyes, but other senses as well – a simple example is the feeling of warmth as your house adjusts its temperature as you arrive home.

These devices, and the platforms that orchestrate their interactions, are the media in which the next generation of the internet will be painted. We call it the Internet of Things today, or maybe the Internet of Everything – but in long run, it will become just be the Internet. The expression of connectivity through sensors and devices will soon become as commonplace as social media is today.

Join the conversation! @theopengroup #ogchat

lounsburyDavid is Chief Technical Officer (CTO) and Vice President, Services for The Open Group. As CTO, he ensures that The Open Group’s people and IT resources are effectively used to implement the organization’s strategy and mission.  As VP of Services, David leads the delivery of The Open Group’s proven collaboration processes for collaboration and certification both within the organization and in support of third-party consortia.

David holds a degree in Electrical Engineering from Worcester Polytechnic Institute, and is holder of three U.S. patents.

Leave a comment

Filed under digital technologies, Future Technologies, Internet of Things, Open Platform 3.0, Uncategorized

Q&A with Marshall Van Alstyne, Professor, Boston University School of Management and Research Scientist MIT Center for Digital Business

By The Open Group

The word “platform” has become a nearly ubiquitous term in the tech and business worlds these days. From “Platform as a Service” (PaaS) to IDC’s Third Platform to The Open Group Open Platform 3.0™ Forum, the concept of platforms and building technology frames and applications on top of them has become the next “big thing.”

Although the technology industry tends to conceive of “platforms” as the vehicle that is driving trends such as mobile, social networking, the Cloud and Big Data, Marshall Van Alstyne, Professor at Boston University’s School of Management and a Research Scientist at the MIT Center for Digital Business, believes that the radical shifts that platforms bring are not just technological.

We spoke with Van Alstyne prior to The Open Group Boston 2014, where he presented a keynote, about platforms, how they have shifted traditional business models and how they are impacting industries everywhere.

The title of your session at the Boston conference was “Platform Shift – How New Open Business Models are Changing the Shape of Industry.” How would you define both “platform” and “open business model”?

I think of “platform” as a combination of two things. One, a set of standards or components that folks can take up and use for production of goods and services. The second thing is the rules of play, or the governance model – who has the ability to participate, how do you resolve conflict, and how do you divide up the royalty streams, or who gets what? You can think of it as the two components of the platform—the open standard together with the governance model. The technologists usually get the technology portion of it, and the economists usually get the governance and legal portions of it, but you really need both of them to understand what a ‘platform’ is.

What is the platform allowing then and how is that different from a regular business model?

The platform allows third parties to conduct business using system resources so they can actually meet and exchange goods across the platform. Wonderful examples of that include AirBnB where you can rent rooms or you can post rooms, or eBay, where you can sell goods or exchange goods, or iTunes where you can go find music, videos, apps and games provided by others, or Amazon where third parties are even allowed to set up shop on top of Amazon. They have moved to a business model where they can take control of the books in addition to allowing third parties to sell their own books and music and products and services through the Amazon platform. So by opening it up to allow third parties to participate, you facilitate exchange and grow a market by helping that exchange.

How does this relate to the concept of the technology industry is defining the “third platform”?

I think of it slightly differently. The tech industry uses mobile and social and cloud and data to characterize it. In some sense this view offers those as the attributes that characterize platforms or the knowledge base that enable platforms. But we would add to that the economic forces that actually shape platforms. What we want to do is give you some of the strategic tools, the incentives, the rules that will actually help you control their trajectory by helping you improve who participates and then measure and improve the value they contribute to the platform. So a full ecosystem view is not just the technology and the data, it also measures the value and how you divide that value. The rules of play really become important.

I think the “third platform” offers marvelous concepts and attributes but you also need to add the economics to it: Why do you participate, who gets what portions of the value, and who ultimately owns control.

Who does control the platform then?

A platform has multiple parts. Determining who controls what part is the art and design of the governance model. You have to set up control in the right way to motivate people to participate. But before we get to that, let’s go back and complete the idea of what’s an ‘open platform.’

To define an open platform, consider both the right of access and the right to manipulate platform resources, then consider granting those rights to four different parties. One is the user—can they access one another, can they access data, can they access system resources? Another group is developers—can they manipulate system resources, can they add new features to it, can they sell through the platform? The third group is the platform providers. You often think of them as those folks that facilitate access across the platform. To give you an example, iTunes is a single monolithic store, so the provider is simply Apple, but Android, in contrast, allows multiple providers, so there’s a Samsung Android store, an LTC Android store, a Google Android store, there’s even an Amazon version that uses a different version of Android. So that platform has multiple providers each with rights to access users. The fourth group is the party that controls the underlying property rights, who owns the IP. The ability modify the underlying standard and also the rights of access for other parties is the bottom-most layer.

So to answer the question of what is ‘open,’ you have to consider the rights of access of all four groups—the users, developers, the providers and IP rights holders, or sponsors, underneath.

Popping back up a level, we’re trying to motivate different parties to participate in the ecosystem. So what do you give the users? Usually it’s some kind of value. What do you give developers? Usually it’s some set of SDKs and APIs, but also some level of royalties. It’s fascinating. If you look back historically, Amazon initially tried a publishing royalty where they took 70% and gave a minority 30% back to developers. They found that didn’t fly very well and they had to fall back to the app store or software-style royalty, where they’re taking a lower percentage. I think Apple, for example, takes 30 percent, and Amazon is now close to that. You see ranges of royalties going anywhere from a few percent—an example is credit cards—all the way up to iStock photo where they take roughly 70 percent. That’s an extremely high rate, and one that I don’t recommend. We were just contracting for designs at 99Designs and they take a 20 percent cut. That’s probably more realistic, but lower might perhaps even be better—you can create stronger network effect if that’s the case.

Again, the real question of control is how you motivate third parties to participate and add value? If you are allowing them to use resources to create value and keep a lot of that value, then they’re more motivated to participate, to invest, to bring their resources to your platform. If you take most of the value they create, they won’t participate. They won’t add value. One of the biggest challenges for open platforms—what you might call the ‘Field of Dreams’ approach—is that most folks open their platform and assume ‘if you build it, they will come,’ but you really need to reward them to do so. Why would they want to come build with you? There are numerous instances of platforms that opened but no developer chooses to add value—the ecosystem is too small. You have to solve the chicken and egg problem where if you don’t have users, developers don’t want to build for you, but if you don’t have developer apps, then why do users participate? So you’ve got a huge feedback problem. And those are where the economics become critical, you must solve the chicken and egg problem to build and roll out platforms.

It’s not just a technology question; it’s also an economics and rewards question.

Then who is controlling the platform?

The answer depends on the type of platform. Giving different groups a different set of rights creates different types of platform. Consider the four different parties: users, developers, providers, and sponsors. At one extreme, the Apple Mac platform of the 1980s reserved most rights for development, for producing hardware (the provider layer), and for modifying the IP (the sponsor layer) all to Apple. Apple controlled the platform and it remained closed. In contrast, Microsoft relaxed platform control in specific ways. It licensed to multiple providers, enabling Dell, HP, Compaq and others to sell the platform. It gave developers rights of access to SDKs and APIs, enabling them to extend the platform. These control choices gave Microsoft more than six times the number of developers and more than twenty times the market share of Apple at the high point of Microsoft’s dominance of desktop operating systems. Microsoft gave up some control in order to create a more inclusive platform and a much bigger market.

Control is not a single concept. There are many different control rights you can grant to different parties. For example, you often want to give users an ability to control their own data. You often want to give developers intellectual property rights for the apps that they create and often over the data that their users create. You may want to give them some protections against platform misappropriation. Developers resent it if you take their ideas. So if the platform sees a really clever app that’s been built on top of its platform, what’s the guarantee that the platform simply doesn’t take it or build a competing app? You need to protect your developers in that case. Same thing’s true of the platform provider—what guarantees do they provide users for the quality of content provided on their ecosystem? For example, the Android ecosystem is much more open than the iPhone ecosystem, which means you have more folks offering stores. Simultaneously, that means that there are more viruses and more malware in Android, so what rights and guarantees do you require of the platform providers to protect the users in order that they want to participate? And then at the bottom, what rights do other participants have to control the direction of the platform growth? In the Visa model, for example, there are multiple member banks that help to influence the general direction of that credit card standard. Usually the most successful platforms have a single IP rights holder, but there are several examples of that have multiple IP rights holders.

So, in the end control defines the platform as much as the platform defines control.

What is the “secret” of the Internet-driven marketplace? Is that indeed the platform?

The secret is that, in effect, the goal of the platform is to increase transaction volume and value. If you can do that—and we can give you techniques for doing it—then you can create massive scale. Increasing the transaction value and transactions volume across your platform means that the owner of the platform doesn’t have to be the sole source of content and new ideas provided on the platform. If the platform owner is the only source of value then the owner is also the bottleneck. The goal is to consummate matches between producers and consumers of value. You want to help users find the content, find the resources, find the other people that they want to meet across your platform. In Apple’s case, you’re helping them find the music, the video, the games, and the apps that they want. In AirBnB’s case, you’re helping them find the rooms that they want, or Uber, you’re helping them find a driver. On Amazon, the book recommendations help you find the content that you want. In all the truly successful platforms, the owner of the platform is not providing all of that value. They’re enabling third parties to add that value, and that’s one reasy why The Open Group’s ideas are so important—you need open systems for this to happen.

What’s wrong with current linear business models? Why is a network-driven approach superior?

The fundamental reason why the linear business model no longer works is that it does not manage network effects. Network effects allow you to build platforms where users attract other users and you get feedback that grows your system. As more users join your platform, more developers join your platform, which attracts more users, which attracts more developers. You can see it on any of the major platforms. This is also true of Google. As advertisers use Google Search, the algorithms get better, people find the content that they want, so more advertisers use it. As more drivers join Uber, more people are happier passengers, which attracts more drivers. The more merchants accept Visa, the more consumers are willing to carry it, which attracts more merchants, which attracts more consumers. You get positive feedback.

The consequence of that is that you tend to get market concentration—you get winner take all markets. That’s where platforms dominate. So you have a few large firms within a given category, whether this is rides or books or hotels or auctions. Further, once you get network effects changing your business model, the linear insights into pricing, into inventory management, into innovation, into strategy breakdown.

When you have these multi-sided markets, pricing breaks down because you often price differently to one side than another because one side attracts the other. Inventory management practices breakdown because you’re selling inventory that you don’t even own. Your R&D strategies breakdown because now you’re motivating innovation and research outside the boundaries of the firm, as opposed to inside the internal R&D group. And your strategies breakdown because you’re not just looking for cost leadership or product differentiation, now you’re looking to shape the network effects as you create barriers to entry.

One of the things that I really want to argue strenuously is that in markets where platforms will emerge, platforms beat product every time. So the platform business model will inevitably beat the linear, product-based business model. Because you’re harnessing new forces in order to develop a different kind of business model.

Think of it the following way–imagine that value is growing as users consume your product. Think of any of the major platforms, as more folks use Google, search gets better, the more recommendations improve on Amazon, and the easier it is to find a ride on Uber, so more folks want to be on there. It is easier to scale network effects outside your business than inside your business. There’s simply more people outside than inside. The moment that happens, the locus control, the locus of innovation, moves from inside the firm to outside the firm. So the rules change. Pricing changes, your innovation strategies change, your inventory policies change, your R&D changes. You’re now managing resources outside the firm, rather than inside, in order to capture scale. This is different than the traditional industrial supply economies of scale.

Old systems are giving away to new systems. It’s not that the whole system breaks down, it’s simply that you’re looking to manage network effects and manage new business models. Another way to see this is that previously you were managing capital. In the industrial era, you were managing steel, you were managing large amounts of finance in banking, you were managing auto parts—huge supply economies of scale. In telecommunications, you were managing infrastructure. Now, you’re managing communities and these are managed outside the firm. The value that’s been created at Facebook or WhatsApp or Instagram or any of the new acquisitions, it’s not the capital that’s critical, it’s the communities that are critical, and these are built outside the firm.

There is a lot of talk in the industry about the Nexus of Forces as Gartner calls it, or Third Platform (IDC). The Open Group calls it Open Platform 3.0. Your concept goes well beyond technology—how does Open Platform 3.0 enable new business models?

Those are the enablers—they’re shall we say necessary, but they’re not sufficient. You really must harness the economic forces in addition to those enablers—mobile, social, Cloud, data. You must manage communities outside the firm, that’s the mobile and the social element of it. But this also involves designing governance and setting incentives. How are you capturing users outside the organization, how are they contributing, how are they being motivated to participate, why are they spreading your products to their peers? The Cloud allows it to scale—so Instagram and What’s App and others scale. Data allows you to “consummate the match.” You use that data to help people find what they need, to add value, so all of those things are the enablers. Then you have to harness the economics of the enablers to encourage people to do the right thing. You can see the correct intuition if you simply ask what happens if all you offer is a Cloud service and nothing more. Why will anyone use it? What’s the value to that system? If you open APIs to it, again, if you don’t have a user base, why are developers going to contribute? Developers want to reach users. Users want valuable functionality.

You must manage the motives and the value-add on the platform. New business models come from orchestrating not just the technology but also the third party sources of value. One of the biggest challenges is to grow these businesses from scratch—you’ve got the cold start chicken and egg problem. You don’t have network effects if you don’t have a user base, if you don’t have users, you don’t have network effects.

Do companies need to transform themselves into a “business platform” to succeed in this new marketplace? Are there industries immune to this shift?

There is a continuum of companies that are going to be affected. It starts at one end with companies that are highly information intense—anything that’s an information intensive business will be dramatically affected, anything that’s community or fashion-based business will be dramatically affected. Those include companies involved in media and news, songs, music, video; all of those are going to be the canaries in the coalmine that see this first. Moving farther along will be those industries that require some sort of certification—those include law and medicine and education—those, too, will also be platformized, so the services industries will become platforms. Farther down that are the ones that are heavily, heavily capital intensive where control of physical capital is paramount, those include trains and oil rigs and telecommunications infrastructure—eventually those will be affected by platform business models to the extent that data helps them gain efficiencies or add value, but they will in some sense be the last to be affected by platform business models. Look for the businesses where the cost side is shrinking in proportion to the delivery of value and where the network effects are rising as a proportional increase in value. Those forces will help you predict which industries will be transformed.

How can Enterprise Architecture be a part of this and how do open standards play a role?

The second part of that question is actually much easier. How do open standards play a role? The open standards make it much easier for third parties to attach and incorporate technology and features such that they can in turn add value. Open standards are essential to that happening. You do need to ask the question as to who controls those standards—is it completely open or is it a proprietary standard, a published standard but it’s not manipulable by a third party.

There will be at least two or three different things that Enterprise Architects need to do. One of these is to design modular components that are swappable, so as better systems become available, the better systems can be swapped in. The second element will be to watch for components of value that should be absorbed into the platform itself. As an example, in operating systems, web browsing has effectively been absorbed into the platform, streaming has been absorbed into the platform so that they become aware of how that actually works. A third thing they need to do is talk to the legal team to see where it is that the third parties property rights can be protected so that they invest. One of the biggest mistakes that firms make is to simply assume that because they own the platform, because they have the rights of control, that they can do what they please. If they do that, they risk alienating their ecosystems. So they should talk to their potential developers to incorporate developer concerns. One of my favorite examples is the Intel Architecture Lab which has done a beautiful job of articulating the voices of developers in their own architectural plans. A fourth thing that can be done is an idea borrowed from SAP, that builds Enterprise Architecture—they articulate an 18-24 month roadmap where they say these are the features that are coming, so you can anticipate and build on those. Also it gives you an idea of what features will be safe to build on so you won’t lose the value you’ve created.

What can companies do to begin opening their business models and more easily architect that?

What they should do is to consider four groups articulated earlier— those are the users, the providers, the developers and the sponsors—each serve a different role. Firms need to understand what their own role will be in order that they can open and architect the other roles within their ecosystem. They’ll also need to choose what levels of exclusivity they need to give their ecosystem partners in a different slice of the business. They should also figure out which of those components they prefer to offer themselves as unique competencies and where they need to seek third party assistance, either in new ideas or new resources or even new marketplaces. Those factors will help guide businesses toward different kinds of partnerships, and they’ll have to be open to those kinds of partners. In particular, they should think about where are they most likely to be missing ideas or missing opportunities. Those technical and business areas should open in order that third parties can take advantage of those opportunities and add value.

 

vanalstynemarshallProfessor Van Alstyne is one of the leading experts in network business models. He conducts research on information economics, covering such topics as communications markets, the economics of networks, intellectual property, social effects of technology, and productivity effects of information. As co-developer of the concept of “two sided networks” he has been a major contributor to the theory of network effects, a set of ideas now taught in more than 50 business schools worldwide.

Awards include two patents, National Science Foundation IOC, SGER, SBIR, iCorp and Career Awards, and six best paper awards. Articles or commentary have appeared in Science, Nature, Management Science, Harvard Business Review, Strategic Management Journal, The New York Times, and The Wall Street Journal.

1 Comment

Filed under architecture, Cloud, Conference, Data management, digital technologies, Enterprise Architecture, Governance, Open Platform 3.0, Standards, Uncategorized

The Power of APIs – Join The Open Group Tweet Jam on Wednesday, July 9th

By Loren K. Baynes, Director, Global Marketing Communications, The Open Group

The face of technology is evolving at breakneck speed, driven by demand from consumers and businesses alike for more robust, intuitive and integrated service offerings. APIs (application programming interfaces) have made this possible by offering greater interoperability between otherwise disparate software and hardware systems. While there are clear benefits to their use, how do today’s security and value-conscious enterprises take advantage of this new interoperability without exposing them themselves?

On Wednesday, July 9th at 9:00 am PT/12:00 pm ET/5:00 pm GMT, please join us for a tweet jam that will explore how APIs are changing the face of business today, and how to prepare for their implementation in your enterprise.

APIs are at the heart of how today’s technology communicates with one another, and have been influential in enabling new levels of development for social, mobility and beyond. The business benefits of APIs are endless, as are the opportunities to explore how they can be effectively used and developed.

There is reason to maintain a certain level of caution, however, as recent security issues involving open APIs have impacted overall confidence and sustainability.

This tweet jam will look at the business benefits of APIs, as well as potential vulnerabilities and weak points that you should be wary of when integrating them into your Enterprise Architecture.

We welcome The Open Group members and interested participants from all backgrounds to join the discussion and interact with our panel of thought-leaders from The Open Group including Jason Lee, Healthcare and Security Forums Director; Jim Hietala, Vice President of Security; David Lounsbury, CTO; and Dr. Chris Harding, Director for Interoperability and Open Platform 3.0™ Forum Director. To access the discussion, please follow the hashtag #ogchat during the allotted discussion time.

Interested in joining The Open Group Security Forum? Register your interest, here.

What Is a Tweet Jam?

A tweet jam is a 45 minute “discussion” hosted on Twitter. The purpose of the tweet jam is to share knowledge and answer questions on relevant and thought-provoking issues. Each tweet jam is led by a moderator and a dedicated group of experts to keep the discussion flowing. The public (or anyone using Twitter interested in the topic) is encouraged to join the discussion.

Participation Guidance

Here are some helpful guidelines for taking part in the tweet jam:

  • Please introduce yourself (name, title and organization)
  • Use the hashtag #ogchat following each of your tweets
  • Begin your tweets with the question number to which you are responding
  • Please refrain from individual product/service promotions – the goal of the tweet jam is to foster an open and informative dialogue
  • Keep your commentary focused, thoughtful and on-topic

If you have any questions prior to the event or would like to join as a participant, please contact George Morin (@GMorin81 or george.morin@hotwirepr.com).

We look forward to a spirited discussion and hope you will be able to join!

 

3 Comments

Filed under Data management, digital technologies, Enterprise Architecture, Enterprise Transformation, Information security, Open Platform 3.0, real-time and embedded systems, Standards, Strategy, Tweet Jam, Uncategorized

The Open Group Open Platform 3.0™ Starts to Take Shape

By Dr. Chris Harding, Director for Interoperability, The Open Group

The Open Group published a White Paper on Open Platform 3.0™ at the start of its conference in Amsterdam in May 2014. This article, based on a presentation given at the conference, explains how the definition of the platform is beginning to emerge.

Introduction

Amsterdam is a beautiful place. Walking along the canals is like moving through a set of picture postcards. But as you look up at the houses beside the canals, and you see the cargo hoists that many of them have, you are reminded that the purpose of the arrangement was not to give pleasure to tourists. Amsterdam is a great trading city, and the canals were built as a very efficient way of moving goods around.

This is also a reminder that the primary purpose of architecture is not to look beautiful, but to deliver business value, though surprisingly, the two often seem to go together quite well.

When those canals were first thought of, it might not have been obvious that this was the right thing to do for Amsterdam. Certainly the right layout for the canal network would not be obvious. The beginning of a project is always a little uncertain, and seeing the idea begin to take shape is exciting. That is where we are with Open Platform 3.0 right now.

We started with the intention to define a platform to enable enterprises to get value from new technologies including cloud computing, social computing, mobile computing, big data, the Internet of Things, and perhaps others. We developed an Open Group business scenario to capture the business requirements. We developed a set of business use-cases to show how people are using and wanting to use those technologies. And that leads to the next step, which is to define the platform. All these new technologies and their applications sound wonderful, but what actually is Open Platform 3.0?

The Third Platform

Looking historically, the first platform was the computer operating system. A vendor-independent operating system interface was defined by the UNIX® standard. The X/Open Company and the Open Software Foundation (OSF), which later combined to form The Open Group, were created because companies everywhere were complaining that they were locked into proprietary operating systems. They wanted applications portability. X/Open specified the UNIX® operating system as a common application environment, and the value that it delivered was to prevent vendor lock-in.

The second platform is the World Wide Web. It is a common services environment, for services used by people browsing web pages or for web services used by programs. The value delivered is universal deployment and access. Any person or company anywhere can create a services-based solution and deploy it on the web, and every person or company throughout the world can access that solution.

Open Platform 3.0 is developing as a common architecture environment. This does not mean it is a replacement for TOGAF®. TOGAF is about how you do architecture and will continue to be used with Open Platform 3.0. Open Platform 3.0 is about what kind of architecture you will create. It will be a common environment in which enterprises can do architecture. The big business benefit that it will deliver is integrated solutions.

ChrisBlog1

Figure 1: The Third Platform

With the second platform, you can develop solutions. Anyone can develop a solution based on services accessible over the World Wide Web. But independently-developed web service solutions will very rarely work together “out of the box”.

There is an increasing need for such solutions to work together. We see this need when looking at The Open Platform 3.0 technologies. People want to use these technologies together. There are solutions that use them, but they have been developed independently of each other and have to be integrated. That is why Open Platform 3.0 has to deliver a way of integrating solutions that have been developed independently.

Common Architecture Environment

The Open Group has recently published its first thoughts on Open Platform 3.0 in the Open Platform 3.0 White Paper. This lists a number of things that will eventually be in the Open Platform 3.0 standard. Many of these are common architecture artifacts that can be used in solution development. They will form a common architecture environment. They are:

  • Statement of need, objectives, and principles – this is not part of that environment of course; it says why we are creating it.
  • Definitions of key terms – clearly you must share an understanding of the key terms if you are going to develop common solutions or integrable solutions.
  • Stakeholders and their concerns – an understanding of these is an important aspect of an architecture development, and something that we need in the standard.
  • Capabilities map – this shows what the products and services that are in the platform do.
  • Basic models – these show how the platform components work with each other and with other products and services.
  • Explanation of how the models can be combined to realize solutions – this is an important point and one that the white paper does not yet start to address.
  • Standards and guidelines that govern how the products and services interoperate – these are not standards that The Open Group is likely to produce, they will almost certainly be produced by other bodies, but we need to identify the appropriate ones and probably in some cases coordinate with the appropriate bodies to see that they are developed.

The Open Platform 3.0 White Paper contains an initial statement of needs, objectives and principles, definitions of some key terms, a first-pass list of stakeholders and their concerns, and half a dozen basic models. The basic models are in an analysis of the business use-cases for Open Platform 3.0 that were developed earlier.

These are just starting points. The white paper is incomplete: each of the sections is incomplete in itself, and of course the white paper does not contain all the sections that will be in the standard. And it is all subject to change.

An Example Basic Model

The figure shows a basic model that could be part of the Open Platform 3.0 common architecture environment.

ChrisBlog 2

Figure 2: Mobile Connected Device Model

This is the Mobile Connected Device Model: one of the basic models that we identified in the snapshot. It comes up quite often in the use-cases.

The stack on the left is a mobile device. It has a user, it has apps, it has a platform which would probably be Android or iOS, it has infrastructure that supports the platform, and it is connected to the World Wide Web, because that’s part of the definition of mobile computing.

On the right you see, and this is a frequently encountered pattern, that you don’t just use your mobile device for running apps. Maybe you connect it to a printer, maybe you connect it to your headphones, maybe you connect it to somebody’s payment terminal, you can connect it to many things. You might do this through a Universal Serial Bus (USB). You might do it through Bluetooth. You might do it by Near Field Communications (NFC). You might use other kinds of local connection.

The device you connect to may be operated by yourself (e.g. if it is headphones), or by another organization (e.g. if it is a payment terminal). In the latter case you typically have a business relationship with the operator of the connected device.

That is an example of the basic models that came up in the analysis of the use-cases. It is captured in the White Paper. It is fundamental to mobile computing and is also relevant to the Internet of Things.

Access to Technologies

This figure captures our understanding of the need to obtain information from the new technologies, social media, mobile devices, sensors and so on, the need to process that information, maybe on the cloud, to manage it and, ultimately, to deliver it in a form where there is analysis and reasoning that enables enterprises to take business decisions.

ChrisBlog 3

Figure 3: Access to Technologies

The delivery of information to improve the quality of decisions is the source of real business value.

User-Driven IT

The next figure captures a requirement that we picked up in the development of the business scenario.

ChrisBlog 4

Figure 4: User-Driven IT

Traditionally, you would have had the business use in the business departments of an enterprise, and pretty much everything else in the IT department. But we are seeing two big changes. One is that the business users are getting smarter, more able to use technology. The other is they want to use technology themselves, or to have business technologists closely working with them, rather than accessing it indirectly through the IT department.

The systems provisioning and management is now often done by cloud service providers, and the programming and integration and helpdesk by cloud brokers, or by an IT department that plays a broker role, rather than working in the traditional way.

The business still needs to retain responsibility for the overall architecture and for compliance. If you do something against your company’s principles, your customers will hold you responsible. It is no defense to say, “Our broker did it that way.” Similarly, if you break the law, your broker does not go to jail, you do. So those things will continue to be more associated with the business departments, even as the rest is devolved.

In short, businesses have a new way of using IT that Open Platform 3.0 must and will accommodate.

Integration of Independently-Developed Solutions

The next figure illustrates how the integration of independently developed solutions can be achieved.

ChrisBlog 5

Figure 5: Architecture Integration

It shows two solutions, which come from the analysis of different business use-cases. They share a common model, which makes it much easier to integrate them. That is why the Open Platform 3.0 standard will define common models for access to the new technologies.

The Open Platform 3.0 standard will have other common artifacts: architectural principles, stakeholder definitions and descriptions, and so on. Independently-developed architectures that use them can be integrated more easily.

Enterprises develop their architectures independently, but engage with other enterprises in business ecosystems that require shared solutions. Increasingly, business relationships are dynamic, and there is no time to develop an agreed ecosystem architecture from scratch. Use of the same architecture platform, with a common architecture environment including elements such as principles, stakeholder concerns, and basic models, enables the enterprise architectures to be integrated, and shared solutions to be developed quickly.

Completing the Definition

How will we complete the definition of Open Platform 3.0?

The Open Platform 3.0 Forum recently published a set of 22 business use-cases – the Nexus of Forces in Action. These use-cases show the application of Social, Mobile and Cloud Computing, Big Data, and the Internet of Things in a wide variety of business areas.

ChrisBlog 6

Figure 6: Business Use-Cases

The figure comes from that White Paper and shows some of those areas: multimedia, social networks, building energy management, smart appliances, financial services, medical research, and so on.

Use-Case Analysis

We have started to analyze those use-cases. This is an ArchiMate model showing how our first business use-case, The Mobile Smart Store, could be realized.

ChrisBlog 7

Figure 7: Use-Case Analysis

As you look at it you see common models. Outlined on the left is a basic model that is pretty much the same as the original TOGAF Technical Reference Model. The main difference is the addition of a business layer (which shows how enterprise architecture has moved in the business direction since the TRM was defined).

But you also see that the same model appears in the use-case in a different place, as outlined on the right. It appears many times throughout the business use-cases.

Finally, you can see that the Mobile Connected Device Model has appeared in this use-case (outlined in the center). It appears in other use-cases too.

As we analyze the use-cases, we find common models, as well as common principles, common stakeholders, and other artifacts.

The Development Cycle

We have a development cycle: understanding the value of the platform by considering use-cases, analyzing those use-cases to derive common features, and documenting the common features in a specification.

ChrisBlog 8

Figure 8: The Development Cycle

The Open Platform 3.0 White Paper represents the very first pass through that cycle, further passes will result in further White Papers, a snapshot, and ultimately The Open Platform 3.0 standard, and no doubt more than one version of that standard.

Conclusions

Open Platform 3.0 provides a common architecture environment. This enables enterprises to derive business value from social computing, mobile computing, big data, the Internet-of-Things, and potentially other new technologies.

Cognitive computing, for example, has been suggested as another technology that Open Platform 3.0 might in due course accommodate. What would that lead to? There would be additional use-cases, which would lead to further analysis, which would no doubt identify some basic models for cognitive computing, which would be added to the platform.

Open Platform 3.0 enables enterprise IT to be user-driven. There is a revolution in the way that businesses use IT. Users are becoming smarter and more able to use technology, and want to do so directly, rather than through a separate IT department. Business departments are taking in business technologists who understand how to use technology for business purposes. Some companies are closing their IT departments and using cloud brokers instead. In other companies, the IT department is taking on a broker role, sourcing technology that business people use directly.Open Platform 3.0 will be part of that revolution.

Open Platform 3.0 will deliver the ability to integrate solutions that have been independently developed. Businesses typically exist within one or more business ecosystems. Those ecosystems are dynamic: partners join, partners leave, and businesses cannot standardize the whole architecture across the ecosystem; it would be nice to do so but, by the time it was done, the business opportunity would be gone. Integration of independently developed architectures is crucial to the world of business ecosystems and delivering value within them.

Call for Input

The platform will deliver a common architecture environment, user-driven enterprise IT, and the ability to integrate solutions that have been independently developed. The Open Platform 3.0 Forum is defining it through an iterative process of understanding the content, analyzing the use-cases, and documenting the common features. We welcome input and comments from other individuals within and outside The Open Group and from other industry bodies.

If you have comments on the way Open Platform 3.0 is developing or input on the way it should develop, please tell us! You can do so by sending mail to platform3-input@opengroup.org or share your comments on our blog.

References

The Open Platform 3.0 White Paper: https://www2.opengroup.org/ogsys/catalog/W147

The Nexus of Forces in Action: https://www2.opengroup.org/ogsys/catalog/W145

TOGAF®: http://www.opengroup.org/togaf/

harding

Dr. Chris Harding is Director for Interoperability at The Open Group. He has been with The Open Group for more than ten years, and is currently responsible for managing and supporting its work on interoperability, including SOA and interoperability aspects of Cloud Computing, and the Open Platform 3.0™ Forum. He is a member of the BCS, the IEEE and the AEA, and is a certified TOGAF® practitioner.

 

 

 

 

 

2 Comments

Filed under architecture, Boundaryless Information Flow™, Cloud, Cloud/SOA, digital technologies, Open Platform 3.0, Service Oriented Architecture, Standards, TOGAF®, Uncategorized

The Digital Ecosystem Paradox – Learning to Move to Better Digital Design Outcomes

By Mark Skilton, Professor of Practice, Information Systems Management, Warwick Business School

Does digital technologies raise quality and improve efficiencies but at the same time drive higher costs of service as more advanced solutions and capabilities become available demanding higher entry investment and maintenance costs?

Many new digital technologies introduce step change in performance that would have been cost prohibitive in the previous technology generations. But in some industries the technology cost per outcome have be steadily rising in some industries.

In the healthcare market the cost per treatment of health care technology was highlighted in a MIT Technology Review article (1). In areas such as new drugs for treating depression, left-ventricular assistance devices, or implantable defibrillators may be raising the overall cost of health, yet how do we value this if patient quality of life is improving and life extending. While lower cost drugs and vaccines may be enabling better overall patient outcomes

In the smart city a similar story is unfolding where governments and organizations are seeking paths to use digitization to drive improvements in jobs productivity, better lifestyles and support of environmental sustainability. While there are several opportunities to reduce energy bills, improve transport and office spaces exist with savings of 40% to 60% consumption and efficiencies complexity costs of connecting different residential, corporate offices, transport and other living spaces requires digital initiatives that are coordinated and managed. (U-city experience in South Korea (2)).

These digital paradoxes represent the digital ecosystem challenge to maximise what these new digital technologies can do to augment every objects, services, places and spaces while taking account of the size and addressable market that all these solutions can serve.

Skilton1

What we see is that technology can be both a driver of the physical and digital economy through lowering of price per function in computer storage, compute, access and application technology and creating new value; conversely the issues around driving new value is having different degrees of success in industries.

Creating value in the digital economy

The digital economy is at a tipping point, a growing 30% of business is shifting online to search and engage with consumers, markets and transactions taking account of retail , mobile and impact on supply channels (3);  80% of transport, real estate and hotelier activity is processed through websites (4); over 70% of companies and consumers are experiencing cyber-privacy challenges (5), (6) yet the digital media in social, networks, mobile devices, sensors and the explosion of big data and cloud computing networks is interconnecting potentially everything everywhere – amounting to a new digital “ecosystem.

Disruptive business models across industries and new consumer innovation are increasingly built around new digital technologies such as social media, mobility, big data, cloud computing and the emerging internet of things sensors, networks and machine intelligence. (MISQ Digital Strategy Special Issue (7)).

These trends have significantly enhanced the relevance and significance of IT in its role and impact on business and market value at local, regional and global scale.

With IT budgets increasing shifting more towards the marketing functions and business users of these digital services from traditional IT, there is a growing role for technology to be able to work together in new connected ways.

Driving better digital design outcomes

The age of new digital technologies are combining in new ways to drive new value for individuals, enterprise, communities and societies. The key is in understanding the value that each of these technologies can bring individually and in the mechanisms to creating additive value when used appropriately and cost effectively to drive brand, manage cyber risk, and build consumer engagement and economic growth.

Skilton2

Value-in-use, value in contextualization

Each digital technology has the potential to enable better contextualization of the consumer experience and the value added by providers.   Each industry market has emerging combinations of technologies that can be developed to enable focused value.

Examples of these include.

  • Social media networks

o   Creating enhanced co-presence

  • Big data

o   Providing uniqueness profiling , targeting advice and preferences in context

  • Mobility

o   Creating location context services and awareness

  • Cloud

o   Enabling access to resources and services

  • Sensors

o   Creating real time feedback responsiveness

  • Machine intelligence

o   Enabling insight and higher decision quality

Together these digital technologies can build generative effects that when in context can enable higher value outcomes in digital workspaces.

Skilton3

Value in Contextualization

The value is not in whether these technologies, objects, consumers or provider inside or outside the enterprise or market. These distinctions are out-of-context from relating them to the situation and the consumer needs and wants. The issue is how to apply and put into context the user experience and enterprise and social environment to best use and maximise the outcomes in a specific setting context rom the role perspective.

With the medical roles of patient and clinician, the aim in digitization is how mobile devices, wearable monitoring can be used most efficiently and effectively to raise patient outcome quality and manage health service costs. Especially in the developing countries and remote areas where infrastructure and investment costs, how can technologies reach and improve the quality of health and at an effective cost price point.

This phenomena is wide spread and growing across all industry sectors such as: the connected automobile with in-car entertainment, route planning services; to tele-health that offers remote patient care monitoring and personalized responses; to smart buildings and smart cities that are optimizing energy consumption and work environments; to smart retail where interactive product tags for instant customer mobile information feedback and in-store promotions and automated supply chains. The convergence of these technologies requires a response from all businesses.

These issues are not going to go away, the statistics from analysts describe a new era of a digital industrial economy (8). What is common is the prediction in the next twenty to fifty years suggest double or triple growth in demand for new digital technologies and their adoption.

Skilton4

Platforming and designing better digital outcomes

Developing efective digital workspaces will be fundamental to the value and use of these technologies. There will be not absolute winners and losers as a result of the digital paradox. What is at state is in how the cost and inovation of these technologies can be leveraged to fit specific outcomes.

Understanding the architecting practices will be essentuial in realizing the digitel enterprise. Central to this is how to develop ways to contextualize digital technologies to enable this value for consumers and customers (Value and Worth – creating new markets in the digital economy (9)).Skilton5Platforming will be a central IT strategy that we see already emerging in early generations of digital marketplaces, mobile app ecosystems and emerging cross connecting services in health, automotive, retail and others seeking to create joined up value.

Digital technologies will enable new forms of digital workspaces to support new outcomes. By driving contextualized offers that meet and stimulate consumer behaviors and demand , a richer and more effective value experience and growth potential is possible.

Skilton6The challenge ahead

The evolution of digital technologies will enable many new types of architect and platforms. How these are constructed into meaningful solutions is both the opportunity and the task ahead.

The challenge for both business and IT practitioners is how to understand the practical use and advantages as well as the pitfalls and challenges from these digital technologies

  • What can be done using digital technologies to enhance customer experience, employee productivity and sell more products and services
  • Where to position in a digital market, create generative reinforcing positive behavior and feedback for better market branding
  • Who are the beneficiaries of the digital economy and the impact on the roles and jobs of business and IT professionals
  • Why do enterprises and industry marketplaces need to understand the disruptive effects of these digital technologies and how to leverage these for competitive advantage.
  • How to architect and design robust digital solutions that support the enterprise, its supply chain and extended consumers, customers and providers

References

  1. http://www.technologyreview.com/news/518876/the-costly-paradox-of-health-care-technology/.
  2. http://www.kyoto-smartcity.com/result_pdf/ksce2014_hwang.pdf.
  3. http://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/
  4. http://www.statisticbrain.com/internet-travel-hotel-booking-statistics/
  5. http://www.fastcompany.com/3019097/fast-feed/63-of-americans-70-of-milennials-are-cybercrime-victims
  6. https://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/Documents/cyber-crime.pdf
  7. http://www.misq.org/contents-37-2
  8. http://www.gartner.com/newsroom/id/2602817
  9. http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?newsItem=094d43a23d3fbe05013d835d6d5d05c6

 

Skilton7Digital Health

As the cost of health care, the increasing aging population and the rise of medical advances enable people to live longer and improved quality of life; the health sector together with governments and private industry are increasingly using digital technologies to manage the rising costs of health care while improve patient survival and quality outcomes.

Digital Health Technologies

mHealth, TeleHealth and Translation-to-Bench Health services are just some of the innovative medical technology practices creating new Connected Health Digital Ecosystems.

These systems connect Mobile phones, wearable health monitoring devices, remote emergency alerts to clinician respond and back to big data research for new generation health care.

The case for digital change

UN Department of Economic and Social Affairs

“World population projected to reach 8.92 billion for 2050 and 9.22 Million in 2075. Life expectance is expected to range from 66 to 97 years by 2100.”

OECD Organization for Economic Cooperation and Development

The cost of Health care in developing countries is 8 to 17% of GDP in developed countries. But overall Health car e spending is falling while population growth and life expectancy and aging is increasing.

 

Skilton8Smart cities

The desire to improve buildings, reduce pollution and crime, improve transport, create employment, better education and ways to launch new business start-ups through the use of digital technologies are at the core of important outcomes to drive city growth from “Smart Cities” digital Ecosystem.

Smart city digital technologies

Embedded sensors in building energy management, smart ID badges, and mobile apps for location based advice and services supporting social media communities, enabling improved traffic planning and citizen service response are just some of the ways digital technologies are changing the physical city in the new digital metropolis hubs of tomorrow.

The case for digital change

WHO World Health Organization

“By the middle of the 21st century, the urban population will almost double globally, By 2030, 6 out of every 10 people will live in a city, and by 2050, this proportion will increase to 7 out of 10 people.”

UN Inter-governmental Panel on Climate Change IPCC

“In 2010, the building sector accounted for around 32% final energy use with energy demand projected to approximately double and CO2 emissions to increase by 50–150% by mid-century”

IATA International Air Transport Association

“Airline Industry Forecast 2013-2017 show that airlines expect to see a 31% increase in passenger numbers between 2012 and 2017. By 2017 total passenger numbers are expected to rise to 3.91 billion—an increase of 930 million passengers over the 2.98 billion carried in 2012.”

Mark Skilton 2 Oct 2013Professor Mark Skilton,  Professor of Practice in Information Systems Management , Warwick Business School has over twenty years’ experience in Information Technology and Business consulting to many of the top fortune 1000 companies across many industry sectors and working in over 25 countries at C level board level to transform their operations and IT value.  Mark’s career has included CIO, CTO  Director roles for several FMCG, Telecoms Media and Engineering organizations and recently working in Global Strategic Office roles in the big 5 consulting organizations focusing on digital strategy and new multi-sourcing innovation models for public and private sectors. He is currently a part-time Professor of practice at Warwick Business School, UK where he teaches outsourcing and the intervention of new digital business models and CIO Excellence practices with leading Industry practitioners.

Mark’s current research and industry leadership engagement interests are in Digital Ecosystems and the convergence of social media networks, big data, mobility, cloud computing and M2M Internet of things to enable digital workspaces. This has focused on define new value models digitizing products, workplaces, transport and consumer and provider contextual services. He has spoken and published internationally on these subjects and is currently writing a book on the Digital Economy Series.

Since 2010 Mark has held International standards body roles in The Open Group co-chair of Cloud Computing and leading Open Platform 3.0™ initiatives and standards publications. Mark is active in the ISO JC38 distributed architecture standards and in the Hubs-of-all-things HAT a multi-disciplinary project funded by the Research Council’s UK Digital Economy Programme. Mark is also active in Cyber security forums at Warwick University, Ovum Security Summits and INFOSEC. He has spoken at the EU Commission on Digital Ecosystems Agenda and is currently an EU Commission Competition Judge on Smart Outsourcing Innovation.

 

 

 

 

 

Comments Off

Filed under Data management, digital technologies, Enterprise Architecture, Future Technologies, Healthcare, Open Platform 3.0, Uncategorized